Welcome to this in-depth look at Tidal, Alphabet's ambitious salmon farming startup. We'll explore how Tidal is using cutting-edge technology to revolutionize the industry and make salmon farming more sustainable.

Tidal, a spinout from Alphabet's X division, is tackling the challenge of feeding a growing global population sustainably. They're doing this by focusing on the salmon aquaculture industry, a crucial source of protein for millions.

Tidal's approach is rooted in technology. They've developed a system that combines underwater cameras and sensors, machine learning, and AI-powered autonomous feeding.

These cameras capture real-time data on fish behavior, size, and health, providing farmers with valuable insights into their operations.

The data collected is then analyzed using machine learning algorithms, which help farmers detect early signs of disease, optimize feeding, and improve overall farm efficiency.

"In an industry where the largest environmental and economic cost is feed, Tidal empowers fish farmers around the world to make more sustainable decisions." Astro Teller, 2024.

Tidal's impact is already being felt globally. They've deployed their systems in Norway, Chile, Brazil, Scotland, Ireland, the Faroes, and Canada.

The company is also collaborating with industry leaders like Mowi ASA, combining their expertise in fish farming with Tidal's technological capabilities.

Tidal's technology is not just about efficiency; it's about sustainability. By providing precise and real-time data, they empower farmers to make more informed decisions, particularly in managing feed, which is a major environmental and economic cost.

"The Tidal system is the most advanced sensing and analysis platform in aquaculture, and undoubtedly the one with the greatest potential." Øyvind Oaland, 2024.

Tidal is currently in full growth mode, with plans to double or triple the number of systems deployed in the coming years.

As the global population continues to grow, aquaculture is expected to play an increasingly important role in providing food security. Tidal's technology is crucial in this context, making aquaculture more efficient and sustainable.

Tidal's success is a testament to the power of technology to address global challenges. Their innovative approach to salmon farming is not only transforming the industry but also contributing to a more sustainable future for all.